In this podcast episode, we dive into Ocean Spray, the largest cranberry company in the world, which is uniquely owned by 700 family farms. We explore the company's fascinating history, including the "Great Cranberry Scare" of 1959 that prompted Ocean Spray to expand beyond its traditional Thanksgiving sales. The conversation also highlights how the company stays relevant in a shifting market through innovative product development, strategic partnerships, and creative marketing aimed at younger consumers. Ultimately, this episode showcases Ocean Spray's resilience and adaptability as it navigates the challenge of balancing its cooperative roots with the demands of modern markets.
