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01 Dec 2024
17m
一边改造一边关店,永辉想要被胖东来「拯救」有多难?
声动早咖啡
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本期声动早咖啡聚焦于永辉超市与胖东来合作进行门店改造所面临的挑战。尽管一些改造后的门店客流和销售额有了显著提升,永辉依然在亏损中挣扎,并且关闭了多家门店。节目深入分析了永辉面临的三大难题:首先,供应链改革的复杂性使得其难以借鉴胖东来的成功经验;其次,团队管理上也存在困难,难以复制胖东来高福利和高服务的模式;最后,调改成本不断上升,资金压力加大,新模式的盈利周期较长。总的来说,永辉的转型之路充满挑战,短期内能否成功仍然令人担忧。
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