This podcast interviews Jay Clouse about his journey from creating low-ticket online courses in niche B2C markets to developing and selling high-ticket hybrid programs without relying on sales calls. The discussion covers his business evolution, including pivots to evergreen offers and high-ticket pricing, and strategies for overcoming common challenges like pricing, lead generation, and maintaining consistent engagement with students in evergreen programs. Clouse emphasizes the importance of aligning marketing and delivery systems for evergreen offers and suggests using expiring bonuses or extended access as incentives for timely enrollment. He also shares that starting with a small group (e.g., five people) for a high-ticket offer can provide valuable validation and a foundation for growth. Listeners gain insights into pricing strategies, high-ticket offer design, and effective marketing approaches for online courses.
