In this podcast episode, Josh Johnson shares his expertise on building, growing, and scaling an agency through his consulting firm that specializes in digital marketing. The discussion highlights the common challenges agency owners face, such as reliance on founders and the struggle to create systematic processes for reliable outcomes. Key points include how to vet agencies, manage client turnover, the influence of AI on the industry, effective pricing strategies, and the potential for agency roll-ups. The speakers stress the necessity of a robust top-of-funnel marketing strategy, cultivating a strong reputation, and continuously adapting to the fast-changing digital landscape.
