How To Scale Ads Faster With Sales Attribution — Andrey Kholkin | Why Traditional Pixels Fail, How Real-time Attribution Transforms Ads, Why Accurate Data Matters, How AI Reduces Ad Spend, How To Track Sales, Why Organic Traffic Tracking Matters (#356)
In this episode of the Ecommerce Coffee Break podcast, the focus is on sales attribution and how AI-driven tools like Weberlo can enhance ad campaign effectiveness. Traditional website tracking pixels often fall short due to cookie restrictions and privacy regulations, leading to wasted ad budgets. Weberlo addresses this by integrating with payment gateways to accurately track real transactions, enabling businesses to optimize their ad spending by pinpointing which campaigns are thriving and which ones are lagging. This valuable data feeds back into ad platforms, enhancing targeting capabilities and lowering the Cost Per Acquisition (CPA). Plus, the implementation is user-friendly, offering various integration options tailored to your ecommerce platform.
