The race in artificial intelligence is no longer just about creating the most sophisticated large language models; it's increasingly centered on controlling how users interact with AI through their devices' search bars. Companies like Google and Apple are actively gathering data to enhance their AI assistants, striving for a competitive edge by offering smooth, personalized experiences that are built right into their hardware. This shift poses challenges for businesses, particularly smaller ones, as they must now prioritize optimizing their online presence for AI-driven searches instead of relying solely on traditional websites. Additionally, the significant amount of personal data collected by these powerful AI assistants raises important security concerns that need to be addressed.
