From DealBook: Alex Cooper on Building a Media Brand

Alex Cooper, creator of the hit podcast *Call Her Daddy*, details her transition from a niche, sex-focused content creator to a prominent media figure overseeing The Unwell Network. Her success stems from identifying a market void for authentic, unfiltered conversations that resonate with women, a strategy she refined while working at Barstool Sports. By prioritizing deep, empathetic listening—a skill she attributes to her upbringing by a therapist—she secures candid insights from high-profile guests, including a recent interview with Vice President Kamala Harris. This approach challenges traditional media models, as younger audiences increasingly favor organic, personality-driven content over the rigid, polished delivery of legacy outlets. Cooper’s expansion into live events, television, and talent management reflects a broader ambition to build a community-centric media empire that prioritizes audience connection over traditional journalistic norms.