In this podcast episode, Julian Timings, the co-founder and CTO of Altrum, delves into the successful use of AI in Amazon PPC campaigns. He discusses the choice between full automation and a hybrid approach, highlighting that AI can take charge of campaign creation and bid optimization. This allows sellers to concentrate on broader strategies. The conversation also emphasizes the significance of understanding a product's lifecycle, analyzing conversion rates, and assessing lifetime customer value. Moreover, it warns against common mistakes, such as making constant minor adjustments instead of allowing the AI to refine performance over time. In essence, the episode advocates for a comprehensive strategy that combines solid product fundamentals with effective AI-driven PPC management to achieve the best possible outcomes.
