Andrew Capland reveals the truth behind short tenures, the realities of building successful growth teams and the playbook for sustainable success.

This episode covers the secrets of monetization, frameworks behind data-driven growth models, creating personalised onboarding flows that drive retention, and how to succeed as a growth leader.

Agenda:

Why do growth leaders have such short tenures? - 00:00:26

What’s the real taxonomy of growth roles? - 00:07:33

Common growth role pitfalls and how to avoid them - 00:10:45

Imposter syndrome and how to overcome it - 00:19:35

Why Growth is the fastest-growing function - 00:25:59

Structuring and scaling a winning growth team - 00:32:15

Why documenting how your growth team works can transform your outcomes - 00:38:20

Flexibility vs. focus: The big debate in growth teams - 00:42:17

Mastering the art of creating actionable growth models - 00:47:21

Power and pain of pricing strategies - 00:53:54

Turning anti-conversions into wins - 01:03:24

The framework for optimizing growth managers performance - 01:08:49

When growth teams outgrow themselves and merge back into core teams - 01:15:57

Actionable tips to stand out and land interviews in growth roles - 01:26:55

Career lessons for succeeding and staying ahead in growth roles - 01:30:53

Watch out for these red flags that sabotage growth careers - 01:33:30

What makes the ideal head of growth? - 01:38:37

Proven questions to identify standout talent for growth teams - 01:45:31

Key lessons from product failures and growth missteps - 01:47:39

Brought to you by:

June.so: Customer analytics for product focused teams

Dovetail: The Fastest Way to Understand Your Customer

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How to Succeed as a Head of Growth, with Andrew Capland, 2x Head of Growth at Wistia, Postscript

The Growth Podcast