In this podcast episode, host Andrius Baranauskas, Shopify's Director of Product for Advertising, dives into how Shopify is enhancing marketing tools for its merchants. The discussion highlights two major products: Shopify Audiences, which enables merchants to create more effective ad targeting using aggregated data, and Shopify Campaigns, a user-friendly advertising platform designed for predictable outcomes and straightforward setup. They also explore the significance of transactional data in eCommerce advertising, the challenges arising from the decline of third-party cookies, and how Shopify is working to enhance the eCommerce advertising landscape by making it more efficient and accessible for merchants of all sizes.
