In this podcast episode, the focus is on optimizing Amazon PPC bids, particularly through understanding the importance of setting minimum and maximum bids. The speaker shares basic strategies to enhance ACoS (Advertising Cost of Sales) by examining key metrics such as revenue per click (RPC) and cost per click (CPC). He then introduces the idea of minimum and maximum bids, which serve as guidelines to regulate bid intensity, ensure prominence for essential keywords, manage stock, and prepare for future performance gains. This approach enables sellers to retain control, even when relying on automated bidding systems.
