The 2024 review of the financial sector reveals surprisingly robust consumer spending, which has contributed to impressive results for major banks such as Goldman Sachs, JPMorgan Chase, and Bank of America. This recovery also led to a boost in investment banking revenues, particularly in debt underwriting and a revitalized IPO market. Meanwhile, PayPal's new CEO has started to implement efficiency measures and introduce new products, although significant growth is still on the horizon. Boston Omaha, however, is grappling with challenges like a CEO departure and the closure of its asset management division, casting doubt on its future growth potential. In contrast, payment processors Shift4 and Toast are thriving, with Shift4 reaching profitability and Toast making notable advancements. Lastly, the review discusses how potential tax cuts for corporations under a pro-business administration could influence the banking sector's performance in 2025.