This interview podcast features Matthew DeMello, Senior Editor at Emerge Technology Research, interviewing Scott Gutterman, Senior Vice President of Digital and Broadcast Technologies at the PGA Tour. The discussion centers on the unique logistical challenges of providing golf commentary compared to other sports, due to the simultaneous action across a large area and multiple players. Gutterman details how the PGA Tour, in partnership with Amazon Web Services and NLP Logix, is leveraging AI to generate real-time commentary for every shot, enhancing the fan experience through personalized narratives and multiple viewpoints (fantasy, betting, beginner-friendly explanations). This AI-driven approach aims to scale content creation across various platforms and languages, improving global reach and audience engagement. A key example is the development of TourCast, which will provide narrative commentary for every shot, going beyond basic shot data to include contextual information and predictions.
