In this podcast episode, Josh Spector chats with solopreneur Sally Ivester, who is facing challenges with audience growth and conversions, despite her hard work. Josh emphasizes the importance of attracting the *right* audience—those who are ready to buy—rather than just aiming for a larger audience. He shares practical tips for enhancing content, boosting engagement, and ensuring consistent messaging across platforms to drive conversions. Important strategies include zeroing in on one platform (LinkedIn for Sally), actively responding to comments, creating standout content, and tapping into existing audiences through guest appearances and community involvement. They also discuss how to fine-tune product pricing and messaging to better showcase value and appeal to the ideal customer.
