This podcast episode explores the fascinating story of Smell-O-Vision, a short-lived technology that aimed to add scents to movies in the 1960s. The episode delves into the history of the technology, from its early attempts to its brief period of popularity and eventual demise, highlighting notable figures like Dave Ruse, Patrick Kiger, and Martin J. Smith who documented its journey. The discussion covers the first movie to use Smell-O-Vision, "Scent of Mystery," and its financial and critical failures. The episode also examines the reasons for Smell-O-Vision's ultimate downfall, including poor implementation, negative reviews, and the public's tendency to be more entertained by its failure than its success.