This podcast episode delves into the importance of ongoing competitive research for product managers, highlighting its significance across all stages of a company’s development. The hosts discuss common pitfalls, such as relying too heavily on subjective feature comparison charts, and present effective strategies for both B2C and B2B contexts. They introduce the "Sushi" method for user testing in B2C, while recommending techniques for B2B, such as analyzing company reports, utilizing the Wayback Machine, and interacting with competitors' users and support teams. The episode wraps up with guidance on how to share research findings across teams to enhance decision-making. A vital takeaway is that competitive research should be guided by specific questions rather than just a broad overview to ensure its effectiveness. By applying these approaches, product managers can glean valuable insights to refine their products and steer clear of costly development mistakes.
