In this podcast episode, Yuval Kaminka, co-founder and CEO of Simply (formerly Joytunes), shares insights from the company’s decade-long journey in creating a B2C music education app. He recounts the early struggles of finding the right product-market fit during the first five years, followed by a surge in growth with the launch of Simply Piano. Kaminka highlights the significance of making focused decisions amidst various opportunities and stresses the importance of user experience and quality over quick profits. As the episode wraps up, he offers valuable advice for aspiring B2C founders: focus on achieving product-market fit and keep a long-term vision in mind to build a sustainable and impactful business.