In this podcast episode, the discussion revolves around the shift in software licensing from traditional perpetual licenses to the Software as a Service (SaaS) model. The speakers explore how advancements in technology, especially the internet, along with Salesforce's innovative subscription approach, have driven this evolution. They reveal how SaaS has transformed the buyer-seller relationship, introducing a more equitable dynamic thanks to the ease of switching providers and the constant demand for service updates. The episode wraps up by showcasing the widespread adoption of SaaS in both B2B and B2C markets, featuring examples like Salesforce, Spotify, and Netflix. By the end, listeners will have a solid grasp of the SaaS business model and its significant influence on the software industry.
