This episode of "Startup for Startup Unplugged" delves into how two product teams at monday.com—"Zero to One" and "Growth"—translate the company's key performance indicator (KPI) into metrics that fit their specific roles. The "Growth" team aims to drive user activation, focusing on user engagement defined as activity four times in a month, rather than just initial sign-ups. On the other hand, the "Zero to One" team, which is developing a new dashboard feature, measures success through the number of closed deals influenced by the dashboard, marking a shift from simply adopting features to making a tangible revenue impact. The conversation underscores the necessity of setting clear, actionable KPIs that align with the broader company goals, and emphasizes the value of iterative testing to refine these metrics. Listeners can expect practical insights on selecting meaningful metrics and linking them to larger business objectives.
