In this episode of the Startup for Startup Unplugged podcast, the focus is on defining Key Performance Indicators (KPIs) for startups. The conversation takes a structured route, starting with the difficulties of creating KPIs, then moving on to a framework for market discovery and validation. Key questions addressed include, "Why is this important?" and "What makes me think it will succeed?" Gil Hirsch, co-founder of StreamElements, emphasizes the need to prioritize market validation before developing a product. He illustrates this with the story of StreamElements' "Merge" project, which began with a small-scale, non-scalable initiative to gauge market interest. This session provides practical guidance for startups on how to develop KPIs that focus on identifying opportunities and using those indicators to track progress, rather than simply measuring success.
