This podcast episode highlights the significance of qualitative research, particularly user interviews, in product development, even when quantitative data is at hand. The discussion focuses on three key qualitative methods: user interviews, usability testing, and observation. It provides practical tips for conducting effective user interviews, such as setting clear research objectives, selecting appropriate users, and distinguishing the researcher’s assumptions from the actual feedback. The episode wraps up by stressing the need to combine qualitative insights with quantitative data to gain a fuller understanding of user needs and enhance product effectiveness. Examples illustrate how user interviews have revealed critical usability issues that quantitative data missed. Overall, listeners get a structured approach to user interviews that can enhance product development choices.
