45: איך צוותים עם יעדים שונים יכולים לעבוד יחד (ניר גולדשטיין ובן רוזנפלד)

In this episode of the "Startup for Startup" podcast, host Nir Goldstein, along with guests Ben Rosenfeld (product) and Nirza (sales), discuss the benefits and challenges of collaboration between sales and product teams within a company, particularly in a startup environment. They explore how aligning goals and KPIs between these departments can lead to improved product development and increased sales, focusing on the importance of understanding each other's perspectives and incorporating feedback from both sides. The conversation highlights the shift from a data-driven, no-touch approach to a more customer-centric model, emphasizing the need for empathy, shared metrics, and open communication to drive growth and strategic decision-making. They also share practical examples of how this collaboration has led to new features and better alignment with customer needs, while also addressing the challenges of balancing the needs of different customer segments.