In this podcast episode, Andrew Wilkinson shares his strategies for leveraging LinkedIn to drive impressive revenue growth. He highlights the platform's current ability for viral reach, much like Twitter was in 2020. Key tactics include creating engaging video content—like faceless videos using AI—sharing captivating personal stories with photos, and repurposing successful infographics. A vital piece of advice he offers is to wait for a post to gain traction before adding a call to action link, as this can help avoid suppression by the algorithm. Instead, he suggests focusing on lead magnets to build an audience and monetize those connections later.
