The James Bond franchise is currently at a standstill due to a significant clash between Barbara Broccoli, the guardian of its creative legacy, and Amazon, which holds the distribution rights and views Bond as just another piece of content. Broccoli is wary of Amazon's data-driven strategy, and their conflicting visions for the franchise—Amazon’s desire for spin-offs versus Broccoli’s preference for exclusivity—have stalled progress on a new Bond film. While Amazon may not feel the impact too severely, this delay risks damaging the franchise's momentum and the Broccoli family's business.
