This interview podcast follows the journey of Hardline Curling and its innovative curling broom, the "Ice Pad." The episode begins with the entrepreneurs' appearance on "Dragons' Den," securing investment despite a later investor withdrawal and initial hesitation from one of the Dragons due to one founder's part-time employment. The podcast then details how the company secured curling star Mike McEwen as a spokesperson, highlighting the financial struggles faced by professional curlers and the significant risk McEwen took in switching to a relatively unknown broom. Finally, the episode culminates in McEwen's incredibly successful season using the Ice Pad, resulting in a massive increase in Hardline's sales. The episode showcases the challenges and rewards of entrepreneurship in a niche market, using the curling world as a compelling case study.
