In this episode of the podcast, host Jason Swenk interviews Marc Brookland, the owner of SEO Locale, a thriving digital marketing agency worth millions. Marc shares his agency's evolution, starting with aggressive cold calling and gradually shifting to SEO and client referrals as key methods for generating leads. He stresses the importance of hiring individuals who fit the company culture and demonstrate passion, rather than just focusing on their resumes. The conversation also underscores how open communication with clients fosters strong relationships and enhances retention, which is vital for scaling the agency. Additionally, Jason discusses his innovative method of using video submissions to streamline the hiring process and identify qualified candidates more efficiently.
