In this podcast episode, health and wellness entrepreneur Justin Mares dives into the "Great American Poisoning," highlighting the concerning surge in chronic diseases in the US. He sees this crisis as a significant business opportunity, pointing out the failures of current healthcare systems to adequately tackle the issue. Mares shares innovative business concepts, such as a home health checkup service, a premium butcher shop dedicated to high-quality, ethically sourced meat, and a fertility intervention program based on lifestyle changes, all serving as alternatives to expensive and invasive medical treatments. He stresses the importance of honing in on a core problem, developing expertise, and crafting compelling stories to create thriving businesses in this emerging market.
