In this episode of the Mobile Dev Memo podcast, Raveesh Bhalla, a product lead at Netflix, dives into the topic of personalization at scale within large tech companies. He explores various approaches to personalization, highlighting engagement as a key goal. The discussion delves into the role of retrieval stacks in content filtering, the challenges posed by computational costs on current personalization efforts, and how advertising-driven innovations, such as Transformers, have propelled the field forward. Bhalla also reflects on the changing landscape of product management in an era dominated by complex, probabilistic AI models, stressing the importance of adopting a probabilistic mindset and balancing data analysis with product intuition. The conversation wraps up with insights on the future of personalization, forecasting enhancements in existing systems, a stronger link between engagement and revenue optimization, and the emergence of more conversational user experiences.
