In this episode of the eCommerce Fuel podcast, host Santiago Roa shares his inspiring entrepreneurial story of building a $20-25 million eCommerce business selling engraving pens in just five years. Starting from a dishwasher position and facing the challenge of not knowing English, Santiago highlights key milestones in his journey, including his strategic use of dropshipping and his move to Scandinavia for personal and professional growth. He underscores the importance of mentorship during his rapid ascent and introduces the concept of the "10x mindset," which focuses on achieving exponential growth instead of settling for small, incremental improvements. Santiago also discusses his experiences with Objectives and Key Results (OKRs) and finds that simpler management systems have proven more effective for his team. The main takeaway? Set ambitious goals, seek out strategic mentorship, and be ready to adapt your management approach as your business evolves.
