Solving Brand Identity Problems with Dillon Morgan

In this episode of "Talking Too Loud," the hosts interview Dillon Morgan, the co-founder and CEO of UNUM, a tool designed for social media management. The podcast kicks off with some light banter before diving into an engaging discussion about UNUM's features and Dillon's journey as an entrepreneur. They delve into the dynamic world of social media, touching on topics like the metaverse and the hurdles of brand building in an environment driven by engagement—even when it's negative. Throughout the conversation, they emphasize the importance of crafting a strong brand identity and diversifying across platforms to mitigate dependence on any single social media channel. One of the standout pieces of advice shared is the importance of targeting a niche audience and establishing a solid brand foundation to successfully navigate the fast-changing landscape of social media.