In this episode of the My Agency Guy Summit, Steven Pope shares valuable insights with agency owners looking to scale their businesses. He focuses on three key areas: effective hiring for new agencies, pricing strategies for comprehensive services, and structuring teams for growth. Pope emphasizes the importance of securing clients before expanding the team, recommending that agencies start with project-based work. He also suggests keeping pricing simple at first and gradually adjusting as experience builds, advocating for a tiered pricing model for larger clients. When it comes to team expansion, he stresses the need for well-defined roles, regularly updated standard operating procedures (SOPs), and encourages senior staff to prioritize high-value tasks while delegating tactical responsibilities.
