Mastering Financial Literacy to Set Up a Successful Exit with Brian Rodriguez | Ep #753 | Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies | Podwise
In this podcast episode, Brian Rodriguez, the founder of Gatorworks, shares his inspiring journey from building websites in high school to successfully selling his digital agency. He recounts the challenges he faced along the way and highlights how a CFO helped him grasp essential financial metrics, such as cost of goods sold and net income margins. Eventually, Gatorworks was acquired by a local media company, and Brian underscores the crucial importance of understanding your numbers and establishing a clear pricing strategy before entering negotiations. The sale not only yielded a substantial financial reward for Brian but also allowed him to continue as CEO in the new company.
