In this episode of the Startup Ideas Podcast, the hosts dive into how startups can attract customers without relying heavily on social media or paid advertising. They share three effective strategies: first, the "Dream 100" method, which involves pinpointing and reaching out to people or organizations that can connect you with your target audience; second, actively participating in relevant online communities by offering valuable insights; and third, producing high-quality, long-form videos that address the specific needs of your audience. To illustrate the Dream 100 method, they walk through a live example, demonstrating how to create a spreadsheet of potential partners. By successfully applying these tactics, startups can significantly expand their customer base and accelerate their growth.
