In this episode of the TED Business podcast, the focus is on creating a compelling personal brand online. Host Marcos Salazar outlines five essential steps to establish a favorable online presence: setting clear goals, pinpointing key skills, identifying your target audience, developing a mission statement, and making smart use of personal websites and social media. Joining him is Modupe Akinola, a professor at Columbia University, who shares her journey and stresses the importance of being authentic and selecting platforms that reflect personal values instead of succumbing to pressure to be everywhere online. The episode wraps up with the inspiring idea that building your online identity is not just about visibility but also about self-discovery and forging genuine connections with others.
