In the latest episode of the Planet Money Indicator podcast, the hosts delve into how movie theaters are leveraging unique popcorn buckets to enhance their revenue amid dwindling box office sales and fewer film releases. They trace the journey of these collectible buckets, starting with AMC's R2-D2 design in 2019 and highlighting the current trend of elaborate, movie-themed containers. The podcast shares success stories, such as the impressive resale of the Dune sandworm bucket, which is fetching prices far above its original cost. Wrapping up, the discussion shifts to the broader strategy theaters are adopting to boost concession sales and attract a shrinking audience, underlining the substantial profit margins on snacks and drinks.
