In this Round Table podcast, the focus is on China's thriving retail market, which surpassed 44 trillion yuan in the first 11 months of 2024. The discussion highlights several key trends contributing to this growth, including a 3% year-on-year increase in retail sales and a notable rise in online shopping, especially in the food and beverage sectors. The podcast also delves into emerging trends like government-supported trade-in initiatives that have spurred appliance sales to exceed 1 trillion yuan. It examines the "first launch economy," primarily flourishing in Shanghai and Beijing, along with the boom in domestic and international tourism, particularly in cultural and county-level travel. Lastly, the conversation touches on the expanding "silver economy" and the growing appeal of "China Chic," which reflects modern lifestyle choices rooted in traditional Chinese culture.
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Consumption trends in 2024 | Round Table China | Podwise
