Are you prepared to embrace a future defined by proximity? Rob Wolcott and Kaihan Krippendorff say we are in the digital age which is fundamentally different from the industrial age. They join Kevin to discuss the concept of proximity equals zero (P=0) – the compression of value closer to moments of demand - and how this is changing the way we work and live. They share how proximity connects with work and how we eat and provide real-world examples from Domino's Pizza's tech-driven customer experience to controlled environment agriculture revolutionizing food production. Further, they provide advice to leaders on leveraging proximity to break down barriers, prioritize opportunities, and align technology with unmet needs.

Listen For

00:00 Introduction
00:30 Remarkable Leadership Podcast Overview
01:06 Flexible Leadership Book Promo
01:43 Guest Introduction: Rob Wolcott and Kaihan Krippendorff
03:01 Origins of the Book "Proximity"
08:08 What is Proximity?
12:07 Proximity and How We Work
15:57 Future of Work and Proximity
19:16 Proximity and How We Eat
24:31 Controlled Environment Agriculture and Vertical Farming
26:00 Proximity and Leadership: Next Steps for Leaders
28:50 Investment Opportunities in Proximity
31:10 What Rob and Kaihan Do for Fun
32:51 Book Recommendations from Rob and Kaihan
34:03 Closing Remarks

Their Story: Robert C. Wolcott and Kaihan Krippendorff are the authors of Proximity: How Creating Breakthroughs in Just-in-Time Transform Business, Society, and Daily Life. Rob is the co-founder and chair of The World Innovation Network (TWIN Global). He is an adjunct professor of innovation at the Booth School of Business, University of Chicago, and an adjunct professor of executive education at the Kellogg School of Management, Northwestern University. His books include Grow from Within: Mastering Corporate Entrepreneurship and Innovation (with Michael J. Lippitz, 2009). Wolcott is an active venture investor in nearly thirty companies, many of which are leading the Proximity revolution.
Kaihan Krippendorff founded Outthinker Networks, a global think tank, and a professional speaker. His books include Driving Innovation from Within: A Guide for Internal Entrepreneurs (Columbia, 2019). A former McKinsey consultant, he is a strategic adviser to numerous leading corporations.

Book Recommendations

Proximity: How Coming Breakthroughs in Just-in-Time Transform Business, Society, and Daily Life by Robert C. Wolcott, Kaihan Krippendorff
The Founding of New England by James Truslow Adams
Data Rules: Reinventing the Market Economy (Acting with Technology) by Cristina Alaimo, Jannis Kallinikos
For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be by Marcus Collins

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