In this episode of the Masters of Scale podcast, behavioral scientist Katy Milkman shares effective, science-backed strategies for achieving lasting change, especially around New Year's resolutions. She introduces concepts like temptation bundling—pairing a mundane task with a treat—and discusses the psychology behind “fresh starts” and how to tackle challenges such as impulsivity and procrastination. Milkman stresses the importance of careful planning, finding joy in your goals, and using subtle nudges to promote positive behaviors. Listeners will walk away with practical tips for both personal and organizational change, such as breaking down goals into smaller, attainable steps and harnessing the influence of defaults and social connections.
