In this episode of the Round Table podcast, the discussion delves into how different senses, like sight and touch, affect our perception of taste—an area known as cross-modal correspondence—and what this means for artificial intelligence and marketing. The hosts highlight research revealing how cultural differences influence color-taste connections, such as how, in China, the color white is linked to sweetness rather than saltiness. They also explore how AI, which learns from human behaviors, can mirror these associations, which could shape future product design and advertising strategies. Additionally, the podcast offers a simple yet effective way to boost your mood: writing down three positive things that happen each day. This technique, supported by research, can enhance happiness and lessen depressive symptoms by countering our brain's inclination towards negativity.
