In this episode of the AM-PM Podcast, John Aspinall, a LinkedIn influencer specializing in the Amazon industry, dives into effective social media strategies and A/B testing with PickFu. He discusses how Amazon marketing has transformed from "get-rich-quick" schemes to prioritizing social selling. Aspinall navigates the complexities of platforms like TikTok, Instagram, and LinkedIn, underscoring the critical role of actionable data. He shows how PickFu provides valuable consumer feedback to enhance product listings, focusing on key elements like main images and pricing. Listeners will walk away with practical tips on leveraging social media and A/B testing to boost their Amazon sales.
