This Round Table podcast explores the surprising trend of older concertgoers in China. It opens by discussing how individuals aged 40 to 60+, especially those who grew up listening to veteran artists like Daolang, are now buying concert tickets in droves, often leading to sellouts within seconds. The hosts then delve into the significance of this trend, comparing it to North America, where similar shifts in demographics aren't as noticeable. They also consider factors driving this change, such as nostalgia, the influence of short video promotions, and the evolving social landscape in China. The episode wraps up with heartfelt anecdotes about concert experiences, highlighting the deep emotional resonance of live music across different generations.
