How to Make a $12.98 T-Shirt... in the U.S.

In this episode of The Journal, the spotlight is on American Giant, a company dedicated to producing clothing in the USA. The discussion revolves around their successful partnership with Walmart to create an affordable, American-made t-shirt priced at just $12.98. The episode explores the challenges of building a domestic supply chain, underlining the hefty investments and logistical obstacles in sourcing American cotton, manufacturing, and distribution. Walmart's substantial, guaranteed order played a pivotal role, allowing American Giant to invest in the necessary equipment and workforce for cost-effective production. Ultimately, the podcast stresses that while it’s tough, it is indeed possible to produce affordable clothing in the US—provided there’s strong commitment and investment from major retailers.