In this episode of the Impact Theory podcast, Dr. Moran Cerf, a neuroscientist with a fascinating background in hacking and storytelling, shares insights into his research on free will. He reveals how brain stimulation can subtly steer our choices while we still feel in control. Dr. Cerf presents experiments where altering brain states during sleep can influence behavior, like reducing cravings for cigarettes. The conversation highlights the importance of our self-narratives and the brain's adaptability, suggesting that by understanding and actively shaping our internal stories, we can enhance our decision-making and cultivate greater self-awareness. He also emphasizes the need to apply this knowledge ethically, especially in the realms of business and marketing.
