This episode explores business resilience strategies for architectural practices. The core argument centers on the necessity of growth and adaptation for survival in a competitive market. Against this backdrop, the podcast details a systematic approach to identifying profitable project sectors, assessing project scale and resource allocation, and optimizing time management. More significantly, the importance of accurate time recording for informed fee estimations, invoicing, and work-in-progress calculations is highlighted. For instance, the speaker emphasizes how detailed time tracking, broken down by REBA work stages, allows for better project cost control and profitability analysis. Furthermore, the episode delves into the complexities of resourcing, including accounting for employee time off and unproductive hours, and the potential benefits of outsourcing tasks like invoicing and payroll to specialized departments. This ultimately leads to a discussion on the potential merger of two architectural firms, illustrating the practical application of the discussed strategies for business growth and resilience. What this means for architectural practices is a clear path towards sustainable growth through strategic planning, efficient resource management, and data-driven decision-making.