In this episode, we explore the latest trends shaping the gaming industry, focusing on user acquisition strategies, game performance metrics, and the evolving impact of advertising channels. We also explore the rise of new games, the top UA advertisers, the dynamics of real-money gaming, and how platforms like TikTok and Unity influence marketing and development. Packed with insights, we discuss top spenders and tackle the unique challenges of navigating the competitive December gaming market.

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Podcast:

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Chapters

00:00 Introduction to Gaming Trends and Insights

03:11 Inspector Budget: Analyzing Top Spenders

06:06 Deep Dive into Game Performance Metrics

09:08 Exploring User Acquisition Strategies

11:54 The Rise of New Games and Market Dynamics

14:56 Understanding Advertising Channels and Their Impact

17:53 Real Money Gaming and Its Growth

21:00 The Role of TikTok in Game Marketing

24:03 Unity and Its Influence on Game Development

26:45 Conclusion and Future Trends in Gaming

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Takeaways

Understanding the top spenders in the market can provide valuable insights for developers.

December is a challenging month for game revenues due to increased competition.

TikTok is a crucial platform for game marketing, reaching diverse audiences.

Unity's influence on game development is growing, but its effectiveness in user acquisition is questioned.

Analyzing game performance metrics is essential for understanding market dynamics.

Effective advertising strategies can significantly impact a game's success.

Engaging with the community for feedback can help improve content and strategies.

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Please share feedback and comments - matej@lancaric.me

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Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

Felix Latest Article -

https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes

Inspector Budget: UA Trends, Top Advertisers & Gaming Market December 2024

two &amp; a half gamers

two & a half gamers