In his TED Talk, food futurist Andy Jarvis explores the urgent need for sustainable protein production to feed our rapidly growing population. He shines a light on the significant environmental harm caused by conventional animal agriculture, revealing that food production accounts for a third of global emissions, with half of that linked to livestock farming. To address this issue, Jarvis presents alternative protein sources, including plant-based, fermented, and cultivated meats. He candidly discusses the current challenges these options face, such as high costs and excessive processing, while underscoring the importance of innovation and government support to make them practical and affordable. Jarvis wraps up by stressing the importance of a balanced approach that includes a variety of sustainable protein sources to satisfy the diverse needs and tastes of people around the world.