In this podcast, you'll discover ten effective strategies for cutting Amazon PPC (Pay-Per-Click) advertising costs without sacrificing sales. Hosted by Steven Pope, the founder of My Amazon Guy, the discussion offers practical, actionable advice. Key tips include monitoring your budget to avoid exhaustion, enhancing your main product images to boost click-through rates, and utilizing negative keywords to sharpen your targeting. Steven also emphasizes the importance of day-parting for optimal ad scheduling, using broad match modifiers for efficient keyword targeting, and launching low-budget auto campaigns to identify new keywords. By implementing these techniques, Amazon sellers can lower their ACOS (Advertising Cost of Sales) and enhance the performance of their PPC campaigns.
