Ralph and Lauren are talking about the evolving world of TikTok commerce with two powerhouse guests from TikTok, Michelle Caglar and Jose Villalobos. They’re discussing the game-changing tools Smart Plus and GMV Max, breaking down how brands—whether they're TikTok Shop veterans or just getting started—can leverage automation, creative authenticity, and ROI-driven strategies to scale smarter, not harder. This episode is a must-listen for marketers looking to turn TikTok into their next big growth channel while keeping their campaigns efficient, creative, and downright profitable.

Chapters

00:00:00 – Where Algorithms Meet Ambition
00:00:45 – Guest Stars: Michelle Caglar and Jose Villalobos
00:03:25 – Behind the Hashtag: Stories That Sell
00:07:30 – Affiliate Hustle: The Influencer Blueprint
00:17:07 – Smart Ads, Smarter Results
00:25:50 – Creative Automation: Ads That Think
00:26:56 – GMV Max: ROI on Autopilot
00:28:03 – Paid vs. Organic: The Traffic Tango
00:29:14 – Performance, Perfected
00:33:46 – Success Chronicles: Lessons from the Frontlines
00:35:48 – Scaling Secrets: Bigger Budgets, Bigger Wins
00:38:01 – $200 Playbook: Small Budget, Big Moves
00:47:47 – Final Nuggets of Wisdom

LINKS AND RESOURCES:

Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

AppSumo - 13% off with code trafficthirteen

AdCritter for Agencies

3 Astonishing New Features on TikTok You Didn’t Know About…Until Now

Perpetual Traffic