This podcast episode delves into Dry January, a UK initiative that encourages people to refrain from alcohol for a month. It explores the campaign's impressive growth, from just 5,000 participants in 2013 to around 1.5 million today, as well as its expansion into other countries and its influence on changing views about drinking. Research indicates that those who participate often enjoy benefits like better sleep, improved focus, and weight loss, with many continuing to drink less even after January ends. However, the episode advises caution for individuals with alcohol use disorders, emphasizing the importance of seeking professional help rather than attempting to go cold turkey. Listeners can expect to gain a deeper understanding of what motivates people to join Dry January, as well as discover valuable resources, including apps and online communities, that offer support.