Navigating the Unexpected Sale of Your Agency by Thoughtful Negotiating with Kelsey Dixon | Ep #756 | Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies | Podwise
In this podcast episode, Kelsey Dixon, co-founder of the organic social media agency Davies and Dixon, shares insights from the agency's evolution from its launch in 2014 to its acquisition in 2022. She discusses the unexpected challenges and surprises faced along the way, leading to the decision to sell the company. Kelsey highlights how they gradually carved out their niche, transitioned away from daily operations, and the factors that influenced the sale, such as burnout, turnover, and an unsolicited acquisition offer. A key takeaway from the conversation is the value of balancing intuition with data when making significant business decisions, as well as emphasizing team culture and employee well-being. The episode wraps up with Kelsey offering tips on negotiating acquisition terms, including earn-outs and the importance of maintaining transparency with clients and staff.
